Take a good long look at your business and identify all the things you love about it. This includes the products, services, and people that you love working with. Then, identify all the things that you are forcing yourself to offer that you absolutely hate. Chances are that if you are spending your time offering products and services that you hate and are sucking the life out of you - they won't do great things for your business (not to mention your state of mind). If every time you think about your work and cringe at the thought of following through or you secretly hope that your client will cancel the meeting - then there is definitely a major contradiction at play. You want to money, but you don't want to take part in creating it. Hmm. Focus whole hardheartedly on what you love to do AND can offer amazingly well. Start by getting really clear on what you're offering and refuse to be everything to everyone. Identify what you're passionate about and what motivates you. This is essential for soul inspired entrepreneurship.
Bob has multitude of skills. He's good at fixing cars, building websites, consulting with sales organizations, and he really reallly love to teach hip hop dance. He also doesn't have a leg to stand on financially. In fact, he's thousands of dollars in debt because of school loans, traveling, and odds and ends that have accumulated over the years. Bob quits his job as a web developer and starts teaching dance. He did all the "right" things by setting-up his online presence, making calls to potential partners, and marketing through all the channels he could think of. The entire time he has been scared sh*tless of not making it. Every time he meets a potential client all he can think is "please sign-up to work with me", "I really hope this person thinks I'm good enough to work with", "I hope I'm not charging too much," "If they don't like my quoted price then I will give them a discount," "jeez, I really need the money," "what if I can't meet their expectations," "what if they can't afford my services," etc.
Eew, do you smell that?! Bob reeks of desperation. What's worse is that everyone can sense it and he is pushing away clients because he doesn't trust his own abilities. Why would others trust what Bob has to offer if he doesn't trust himself? Customers don't typically want to invest their time, money, and energy with desperate business people.
Soon, Bob's friends and family notice that he is struggling so they counsel him to get a job or go into something that can make real money. After all, he has other great skills like website development and consulting. Bob refuses. He feels that really committing to his business would mean leaping into it full throttle. What Bob doesn't understand is that his constant fears around making enough money are not allowing him to commit fully to his business. He is desperate and fearful of failing and this is the overriding concern in his life.
In order to rectify the contradiction in his mind, he needs to eliminate the fear (or reduce it significantly). This is when picking-up a part-time job to pay the bills can be an extremely helpful step in starting and maintaining your business. Even if only 25% of your thoughts are focused on fears of failure and not making it - this is enough to totally cripple your progress. Identify what your biggest fear is (most of the time it has to do with money, rejection, and/or failure) and do everything in your power to make that fear a non-reality.
There is a lot of ambition and drive that go into being a soul inspired successful entrepreneur. Having a clear state of mind that is focused on success as the only option is the essential first step. Do whatever you can to attain this clarity. Cluttered situations in your mind will be followed by cluttered and confusing real life results. Be crystal clear in your intentions by eliminating any and all contradictions in your mind (or energy) about your business and entrepreneurial skills.